I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead.
- Determine where this audience consumes content.
- Establish how your brand/product will be positioned.
- Set company goals for this advertisement.
- Identify the advertisement's channel and format.
- Write the ad's primary text copy.
- Incorporate persuasive messaging into your ad copy.
- Add a natural call to action and/or callback to your logo.
- Adapt the design for your brand, ad channel, and ad format.
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